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BUSINESS
OWNERS
Getting
involved in this charity will
be highly profitable for your business.
Some
time back we started asking store owners to give us two percent
discount on our purchase. We would send that money to feed hungry
children in India, one percent in their name, one percent in our
name. It started working very well. Store owners were gladly giving
us the discount. No one said 'no'.
So
we started spreading the word and many people in UK and California
started doing it. First we were asking for the discount only at
grocery stores. Then some people started asking at restaurants and
coffee shops and then at other stores. Now everyone is asking for it
everywhere they shop, even on-line. If they are buying something they
are asking for two percent discount and they are telling the owner or
manager what they are doing with the money. The good part is, every
store is giving it. So far, not even one store has declined it. It is
amazing. There is something magical about this thing.
Word
spreads fast. This is becoming a new reality in retail business. Day
by day it is becoming more popular. Customers love it because they
are able to help the hungry children every time they buy something.
Business owners love it because it helps their business. It looks
like this new trend has Divine blessings because it does good in the
world without hurting anyone.
It
is very easy to cash in on this new trend. You don't need to do any
special advertising or publicity. It spreads on its own. All you need
to do is put signs like this in your store. If you have a website,
put it on every page, offer it with every item.
2%
discount on your purchase
if
you send it
to
feed hungry children in India.
1%
in your name, 1% in our name.
Ask
for details.
This
simple thing creates a different kind of atmosphere in your store.
You and your customers become partners in helping the hungry
children. It creates a bond between you and your customers. This kind
of bond is good for your business. Your customers will always be your customers.
The
thing is, timing is everything. You should start early while this
thing is still new. Then your store will become popular because you
will be amongs the first to make this kind of connection with the
public. If you start after every other store starts doing it, then
you already lost that opportunity. This is even more critical if you
are selling on-line.
LONG
TERM ADVANTAGE
A
very simple stategy will greatly enhance your name and reputation
and give you long term advantage in the market place.
Get
more involved. Support one charity kitchen in India. It is very
easy. Just do this:
Instead
of giving it to the customers, put aside the 2% discount. Ask your
customers to give 2% of their purchase to match your 2%.
Remove
the other sign and put this sign on.
We
are giving 2% of our sales
to
feed hungry children in India.
Add
your 2%. Let us do it together.
Ask
for details.
There
is a big difference.
When
you give it to the customers, every customer takes it and sends it
to any kitchen they want.
When
you do it yourself the total collection at your store goes to help
one particular kitchen.
Many
customers will give more than two percent.
Many
customers will volunteer and handle all the work. You or your
employees will not have to do any work.
People
who are not your customers will come to your store just to give a
donation. Then they will start looking around and buy something. Many
of these people will become your regular customers.
In
all cases, it will be your name that will be linked with this
charity work. It will add to your reputation. Name and reputation
built with this kind of work goes from generation to generation.
Manufacturers
In
the highly competitive market place offering a good product at a
fair price is not enough any more. It has become necessary for every
business to connect with the customers in many different ways. This
has become absolutely critical if you want to establish a brand and
stay ahead of the competition.
Active
involvement in the needs of the society is the best way to connect
with the customers. It is far more effective than any kind of
advertising or promotion. Just think, which product will people buy,
the one that contributes to a good cause or the one that does not? It
is a natural tendency. It is in every human heart.
Helping
to feed hungry children in India is very low cost, very high social
impact. It involves customer participation. Thus the customer gets
connected not only with the charity work but also with the company
and its products. If you can see this and act on it you will
establish your position in the market place. If you let others do it
before you do, well . . . good luck !
_______________________________
You
can support a kitchen or school in any village or town anywhere in
India. We will put you in direct contact with them. Send your support
to them direct and be involved with them as much as you like.
Your
customers and employees can form a team of volunteers to stay in
contact with the school and monitor the use of funds.
You
can do it alone or team-up with the local chapter of Mata Annapurna
Ashram or with a Mandir or any other non-profit organization in your area.
ABOUT
OUR CHARITY KITCHENS AND SCHOOLS
We
are building six hundred and forty five charity kitchens in villages
and small towns, one in every district in India. We will then build
schools on the same land.
We
will create a separate non-profit organization to build and run each
school. So there will be six hundred and forty five separate and
independent organizations, not branches or subsidiaries of one
organization. Each organization will have its own Trustees and
Board of Directors. They will run the organization independently.
We
will dedicate the school to the donor who provides funds to purchase
the land or to the donor who donates land. We will name the school
after the donor or donor's family. This donor will also become a
Trustee or a Director.
If
a Mandir, Bhajan Mandal or any non-profit org raises funds from the
public to buy the land we will name the school after that
organization. If a business raises funds from its customers we will
name the school after the business or the owner.
We
will raise funds separately for construction of school buildings and
other facilities. Donors who contribute 5% or more of the total cost
will become the first Directors. They will also receive high honor in
the school's "Donors Gallery". We will build a very elegant
"Donors Gallery" in every school.
If
a Mandir, Bhajan Mandal, any non-profit org or any business raises
5% or more of the total cost, their senior representative will become
a Director. The organization and the Director will also receive high
honour in the school's "Donors Gallery".
_______________________________
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